Digital Marketing Manager
Consultant Francois Bianchi
Date posted 8 de noviembre de 2018 2018-11-082019-01-07 financial-services Paseo de la Castellana 13, 4ª planta 28046, Madrid
Our client, a global financial services company is currently looking for a Digital Marketing Manager based in Madrid.
About the role:
The Digital Marketing Manager is responsible for the Digital Marketing strategy for the company.
The main functions are:
- Responsible for the Digital Marketing team management.
- Responsible for website design, customer apps, campaigns and blog.
- In charge of the search engine optimisation and content.
- Functional management of internal web developers and management of external providers.
- Responsible for marketing campaigns development.
- Management of relationship with digital media companies, advertising and content.
- Analysis of customer conversion rates, identification of issues and elaboration of plans to increase conversion rates.
- Production and analysis of statistics relating to digital channel business & customer experience to identify improvements and opportunities.
- Development of partnerships developing and implementing digital campaigns.