General Manager Consumer Electronics

We are seeking a General Manager for a prominent consumer electronics subsidiary based in Madrid. This role offers you the opportunity to shape the future of a well-established brand within Spain and Portugal, driving sustainable growth and profitability while ensuring full alignment with international group strategy.

You will be empowered to lead a dedicated local team, foster motivation and engagement, and build strong relationships across retail and distribution channels.

• Take on end-to-end responsibility for sales, P&L, and business operations across Spain and Portugal, ensuring robust local presence and accurate reporting to international stakeholders.
• Enjoy flexible working opportunities and generous training support as you develop commercial strategies, manage key customer relationships, and oversee supply chain excellence.
• Join a knowledgeable network that prioritises cultural alignment, employee engagement, and collaborative leadership to drive market success in the consumer electronics sector.

What you'll do:

As General Manager Consumer Electronics based in Madrid, you will play a pivotal role in steering the subsidiary towards sustainable growth by overseeing all commercial operations across Spain and Portugal. Your day-to-day responsibilities will include developing strategic plans tailored to local market needs, building dependable relationships with key customers and distributors, coordinating marketing initiatives, supervising supply chain processes for optimal efficiency, nurturing a motivated team culture aligned with group values, monitoring financial performance with full P&L accountability, analysing brand positioning to enhance customer satisfaction, ensuring regulatory compliance at every stage of operations, and providing detailed performance reports to international stakeholders. Success in this role requires you to combine your deep understanding of the consumer electronics sector with your ability to connect teams across functions while delivering results that support both local objectives and broader organisational goals.

• Ensure achievement of revenue, margin, and profitability targets by managing all aspects of business operations within the Spanish subsidiary.
• Define and execute commercial and operational plans that align with group guidelines, adapting strategies to local market conditions.
• Analyse market landscape, competitor actions, and retail channel evolution to propose both short- and long-term strategies during review sessions with international leadership.
• Manage key retail and distribution customers while developing new market opportunities through coordinated local marketing activities.
• Oversee supply chain, logistics, and operational processes to guarantee safety, efficiency, and high service quality throughout the business unit.
• Lead and nurture the local team by fostering motivation, engagement, and cultural alignment with the wider group values.
• Monitor costs and performance with full accountability for financial management and P&L ownership within the business unit.
• Constantly analyse brand strategy and positioning for consumer electronics brands to maximise customer value and business success throughout product lifecycles.
• Ensure compliance with local regulations as well as group policies by maintaining rigorous governance standards across all functions.
• Maintain regular alignment with international sales directors and headquarters through accurate reports and performance analysis.

What you bring:

The ideal candidate for General Manager Consumer Electronics will bring extensive experience from senior roles within consumer electronics or technology accessory companies. Your background should demonstrate a commitment to collaborative leadership practices that nurture team engagement while supporting organisational objectives. You will possess comprehensive knowledge of retail channels in Spain’s electronic sector along with proven expertise in managing complex business units. Your interpersonal skills will enable you to build lasting relationships with customers, distributors, partners, and internal stakeholders alike. A data-driven mindset will allow you to interpret market trends accurately while your sensitivity to local needs ensures effective communication across diverse audiences. Language proficiency in Spanish (native or equivalent) is essential for connecting authentically within the region; fluency in English supports cross-border collaboration; Portuguese adds further value given regional scope. Your track record should reflect responsible financial stewardship through P&L ownership as well as solid people management capabilities that foster motivation within teams.

• Higher education such as Engineering, Degree in Economics, Business Administration or equivalent qualification is required for this position.
• Proven experience of more than ten years in general management or sales management within consumer electronics or technology accessories companies is essential.
• Comprehensive knowledge of the Spanish retail and distribution market in the electronic sector or FMCG is highly valued.
• Demonstrated ability to foster collaborative leadership focused on execution, change management, and communal growth is crucial.
• Solid people management skills combined with proven P&L ownership experience are necessary for success.
• Excellent relationship-building abilities alongside negotiation skills that support dependable partnerships are expected.
• A data-driven approach that enables sensible decision-making based on market insights is important.
• Sensitivity to understand specific needs of the Spanish market will help you connect effectively with customers.
• Native-level Spanish language proficiency or equivalent is mandatory; fluent English is required; Portuguese language skills are considered advantageous.

What sets this company apart:

This organisation stands out as a leader in consumer electronics thanks to its unwavering commitment to employee development, flexible working arrangements, and inclusive workplace culture. By joining this subsidiary in Madrid, you become part of a knowledgeable network that values collaboration across functions - both locally and internationally. The company invests generously in training opportunities so you can continue growing professionally while contributing meaningfully to business success. Its supportive leadership style encourages open communication between teams at all levels; employees are empowered to share ideas freely knowing their contributions are respected. With a focus on cultural alignment throughout its subsidiaries worldwide, this organisation creates an environment where everyone feels connected - making it an exceptional place for those who appreciate teamwork as much as individual achievement. The company’s dedication to compliance ensures ethical standards are upheld at every stage of operation; its reputation for dependability makes it a trusted partner among customers and distributors alike.

What's next:

If you feel ready to take your career forward by leading a thriving consumer electronics subsidiary in Madrid; apply now by clicking on the link provided.