Expansion Area Sales Manager - Germany

Are you ready to lead the expansion of a dynamic company into the German market? We are seeking an entrepreneurial and results-driven Area Sales Manager to spearhead our entry into Germany, build strong relationships, generate business opportunities, and lay the foundation for a future local office. Our company specializes in creating innovative physical experiences through architecture, design, and production. We work with leading brands, event organizers, agencies, and venues to transform concepts into impactful spaces and events. With a 360º approach combining creativity, engineering, technology, logistics, and installation, we deliver comprehensive solutions that inspire. Now, we’re taking this expertise to new European markets—and Germany is at the forefront of this exciting journey.

Your Mission:

As our Area Sales Manager for Germany, you will:

1. Open the Market: Develop and execute a strategic plan to enter the German market. Identify key opportunities, prioritize segments, and establish connections with potential clients such as event organizers, experiential marketing agencies, venues, and major brands.
2. Drive Business Growth: Prospect leads, build relationships, present proposals, negotiate deals, and close projects. Your goal: €600K in revenue during your first year.
3. Manage Operations: Analyze margins, costs, and profitability while ensuring sustainable growth for the delegation.
4. Build Relationships: Represent the company in Germany by fostering long-term partnerships with clients and stakeholders while maintaining seamless communication with our headquarters team.
5. Shape the Future Team: As the market grows and results improve, you’ll help define the structure of a local team—recruiting talent and building a commercial unit to support continued success.

What We’re Looking For:

• Languages: Native-level German (C2) and professional English proficiency; Spanish is highly valued but not mandatory.
• Experience: At least 5 years in business development roles with direct responsibility for results; proven experience opening new markets; familiarity with fairs/events/experiential marketing or related services.
• Skills: Strong commercial DNA with a proactive mindset; ability to read and manage P&L statements; autonomous execution of strategies without constant supervision; excellent relationship-building skills.
• Location: Based in Germany with availability to travel to Spain (Barcelona/Madrid).

Nice-to-Have Skills:

• Experience managing or building commercial teams.
• CRM proficiency.
• Background in entrepreneurship or leadership roles within MICE industries or subcontracted production sectors.

Compensation & Benefits:

We offer a competitive salary package combining fixed pay with a high variable component tied to performance—a model designed to reward impact and results.

This is your chance to take ownership of an ambitious project with direct influence on the company’s growth trajectory in Europe. If you thrive in entrepreneurial environments and are excited about shaping the future of our presence in Germany, we’d love to hear from you!

📩 Apply now or reach out for more details!