Marketing Manager

About the company Our client is a family-owned toy company with 40 years of history, a national and international presence, and subsidiaries in the USA, France and Italy. It is a close-knit team, with many people 20+ years in the company and a very positive working climate. We are looking for a Marketing Manager (replacement role) reporting to the CMO. The role You will own the marketing strategy for the product portfolio, working with the product design and licensing teams and a sales team running at full speed. Several projects are already under way.

Key responsibilities

• Lead brand positioning and marketing strategy for ~80% of the portfolio, driven by consumer insights.
• Work with the product design and licensing teams on licensed brands.
• Support sales and key retail accounts with marketing plans and materials.
• Align marketing activity with the Italian and French subsidiaries and attend three major trade fairs (USA, Germany).
• Manage and develop a team of two (junior and mid-level).

What we are looking for

• Toy industry experience (essential) and 2+ years in product marketing.
• Experience with licences and TikTok influencer marketing.
• Advanced English.
• Willingness to travel.
• Team leadership is a plus, not a requirement.
• Flexible, resourceful profile, comfortable in a lean organisation with limited structure.